Last updated 6 August 2026

Privacy notice

StrandaData is the controller for personal data processed in Cooliful. This notice explains what we handle, why, who else touches it, and what you can ask us to do about it.

What we process

Account data (email, display name, authentication identifiers), profile and brand settings you enter, production data (briefs, prompts, storyboards, plan versions, render jobs and exports), and operational data (render logs, engine health and error diagnostics used to route providers and keep the service reliable).

Voice input used in Director Live is transcribed to text for the sole purpose of executing your spoken edit.

Why, and on what basis

To provide the service you asked for (contract), to keep it secure and reliable (legitimate interests), to comply with legal obligations, and — for anything non-essential such as analytics or marketing storage — on your consent, which you can withdraw at any time in Cookie settings.

Who else processes your data

Cooliful routes generation work to third-party AI engines for video, image, voice, music and sound, and uses cloud hosting, database and storage providers. Your prompts and related inputs are transmitted to the selected engine to produce your render. These processors act on our instructions under data-processing agreements, and international transfers rely on appropriate safeguards such as EU Standard Contractual Clauses.

Retention and backups

Production artefacts are kept only as long as needed to operate the service and may be rotated or removed. Cooliful is not an archive: each user is responsible for backing up any video or asset they want to keep, to any storage solution they choose. See the Terms for the full backup and responsibility position.

Your rights

Access, correction, deletion, portability, restriction, objection, withdrawal of consent, and opt-out of sale/sharing/targeted advertising where applicable. We do not sell personal information. Contact StrandaData through the channel published on the Cooliful website; EU/EEA and UK users may also lodge a complaint with their supervisory authority.

Children

Cooliful is not intended for children below the age of digital consent in their country. We do not knowingly process their personal data.